Nineteen years underwater, nothing else
Dongguan, 2007. A few mould engineers started cutting their own lures because they were tired of copying Japanese designs. Today: five series, 27 models, every mould our own. Pro anglers test them continuously and the data feeds back into design every month.
TEAM / GLOBAL ANGLER ARCHIVE · 2007—2026
- EST.
- 2007 · Dongguan
- LINES
- Vibration / Minnow / Crankbait / Pencil / Metal jig
- SKU
- 28 SKUs
- TOOLING
- 100% in-house moulds
- PATENTS
- 100+ national design patents
- TEST
- 17 pro anglers / 9 records
- GLOBAL
- 20+ countries and regions
- CONTACT
- dl@lurefans.com · 0769-81515175
"Not the design that looks most Japanese.
The design that understands Chinese water."
— Founder / Li Haiyang
01
Chronicle
2007
FOUNDED
Founded in Dongguan as China’s first professional-grade lure tackle company. Founder Li Haiyang, trained as a designer.
2009
RECORD
On 25 November, a 65 cm largemouth bass — a Chinese record at the time.
2013
PARTNER
Became an official partner brand of CAA national lure events.
2015
GLOBAL
Became global platinum sponsor of the World Kayak Fishing Championship.
2018
EUROPE
Became global sponsor of the European Pro Perch League and entered a team.
2022
EDUCATION
Joint programme with Sichuan Tourism University: China’s first lure-fishing major, and the first university scholarship panda lure.
2024
TRACK
Twenty anglers have now won national native-species events on Lurefans baits.
2026
NOW
Five lure categories, 27 models in production, sold across China and in more than twenty countries and regions.
02
Contact
AFTER SALES
After sales
Product issues, spare parts, authenticity checks. 9:00 — 18:00.
0769-81515175
DISTRIBUTION
Distribution
Regional distribution, retail partnership, event sponsorship. Include your city and current channels.
dl@lurefans.com
MEDIA
Media & submissions
Technical questions, image licensing, catch submissions. Include date, water and tackle.
dahe@lurefans.com
ADDRESS
Dongguan · Nancheng
Room 202, 2F, Wangpu Commercial Street, Gedi Road, Nancheng, Dongguan.
SINCE 2007
03