Lakes and streams
Mandarin fish, snakehead, bass, chub. Still water and current are two different feels, and they decide where the weight sits in every lure we cut.
Explore freshwater — 27 modelsInshore and reef
Seabass, tarpon, barramundi. Three miles out, force four, forty grams of iron. Twice the variables of freshwater and half the margin.
Explore saltwater — 5 seriesWe do not copy how a fish looks. We copy how it moves. The side-cut angle, the beat frequency, the point of losing control — all from underwater cameras, not drawings.
The main hard-bait line moved to H65 brass. Lighter, bigger in volume, wider in swing. That is physics, not design.
A magnetic weight shifts rearward through the cast and resets on splashdown. Those extra dozen metres into wind are often the difference between reaching the ledge or not.
Imported biodegradable compound with shrimp attractant. A narrower swing than the standard tail, built for water that has been fished many times over.
Ace Vibration Series
The LUREFANS VIB line: metal VIB and ABS VIB. A full series is shown before the next one begins.
METAL VIB
Rattler · Baby Snake · Shrimp · Blade Shadow · Hisser · Super Rattler
ABS VIB
R65 Rattler · DK3 · DK4 · DK5 · DK7
Journal
a 0.8-second swing
Brass has a specific gravity of 8.5, lead 11.3. Build the same sinking lure lighter and the body has to be bigger, the swing wider. That is physics.
Read the entry →Dongguan. China’s first professional-grade lure tackle company.
Metal VIB, ABS VIB, minnow, crank, pencil and metal jig. Every mould is our own.
National design and utility patents.
Sold across China and in more than twenty countries.