JOURNAL
No product puffery. What we changed, how many times, and which version got rejected.
01 / 04
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FEATURED / 09.30
Death wave:
a 0.8-second swing
a 0.8-second swing
Brass weighs 8.5. Lead weighs 11.3. Build the same sinking lure from the lighter metal and the body has to grow, the swing has to widen — that is physics talking, not design.
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02
By subject
CRAFT / 2
Craft
Weight, beat frequency, the point of losing control. How a lure actually moves down there.
MATERIAL / 1
Magnetic cast
Brass and lead, biodegradable compounds, and the reasons beyond cost.
RECORD / 1
Record
Catch records, tournament results, first-hand data from the season window.
ARCHIVE / 1
Archive
The shop, the moulds, and every proposal overturned in nineteen years.